Free postage on all machines and orders over £65.

Free postage on all machines and orders over £65.

769-771 Attercliffe Road, Sheffield, S9 3RF

About Us

We are Direct Shop & Sew, formerly for a long time Direct Knitting & Sewing Supplies Ltd. We have been in business since 1982, specialising over the past 40 years in machines, fabrics, thread and accessories.

We specialise in machines

We stock a huge range of Husqvarna Viking, Pfaff and Babylock sewing and embroidery machines. plus overlockers/sergers. Come visit our store or shop online for machines for all skill levels.

hv machine display
Machine and Fabrics

Our Aladdin's Cave


We have a huge selection of fabrics, including patchwork and quilting, and we must have the largest selection of stretch fabrics in South Yorkshire!

Dressmaking Patterns

We stock dressmaking patterns from the most popular brands and you can come in and browse the pattern books at your leisure and then choose your fabric from our vast selection.


We have over 600 accessories across all our brands - from bobbins to scissors, machine bags to every type of machine foot.

We will soon have our range of fabrics and accessories on our website, so please keep a look out! In the meantime, we hope you to see you in store soon.

Your sewing journey is ours too

When purchasing a sewing machine from us, you will receive a discount card which entitles you to 10% off your purchases, excluding machines, dressmaking patterns and books. This is valid for the life of your sewing machine/overlocker.

You also receive a “Get to Know Your Sewing Machine” workshop for machines over the value of £500. If you purchase an embroidery machine then this entitles you to a 2 day workshop.

We also run many workshops that follow on from the FREE owners day to ensure you get the most out of your machine.

Keeping the World Sewing

Our friendly team is here to help!

In our 40 years there’s not much we don’t know about sewing and embroidery – it’s our passion. Visit us in store or contact us by phone or email and we are happy to advise on all your sewing needs.

Visit Us

Direct Shop & Sew
769-771 Attercliffe Rd
S9 3RF

We have a small car park available for customers.

Speak To Us

0114 244 9888

Email Us

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